About Us

Dawn Adams Dawn Adams is the founder and Principal of Strategic Market Research, LLC. She has a strong history of managing all facets of the research process from start-up design to report completion. A meticulous organizer, Adams is known for ensuring that all processes are performed with accuracy and according to plan. She draws her expertise from her education and many years of experience across a range of places and positions with a focus on research.

  • B.S. degree in Psychology from Louisiana State University with a minor in Business Administration
  • M.A. in Applied Psychology from the University of Arkansas at Little Rock (UALR)
  • Post graduate work, Principles of Market Research, from the University of Georgia
  • Lecturer in the Department of Psychology, UALR
  • Research Coordinator in the Behavioral Medicine program, University of Arkansas for Medical Sciences
  • Study Director for Flake-Wilkerson Market Insights, and, upon its sale, for Market Strategies International
  • Research Director for Karen Flake & Associates, LLC
  • Community volunteer as a board member of the Arkansas Down Syndrome Association and as a sustaining member of the Junior League of Little Rock

Succinctly, Adams may be described as an individual who combines practical experience with theoretical knowledge. She fully comprehends what is sound research and quickly recognizes how to control for bias. “Data integrity is the most important thing in any research endeavor.”

Her strengths include:

  • In-depth knowledge of research principles
  • Ability to conceptualize and design advanced studies
  • Extensive project management experience
  • Ability to professionally facilitate discussions on sensitive topics
  • Good judgment in managing projects to be on time and on budget
  • Highly perceptive and able to make actionable recommendations
  • Experienced supervisor and team leader
  • Client relations