Strategic Market Research provides quantitative and qualitative research services, as well as, organizational development. We begin by assisting clients in identifying specific objectives and goals. We are experienced in questionnaire development, data collection, analysis, and reporting of results.

Quantitative Research

  • Telephone interviews
  • On-line/web based surveys
  • Mobile/Text surveys
  • Mail surveys

Qualitative Research

  • Focus Groups (both on-site and on-line)
  • In-depth interviews
  • Observational Research
  • Ethnographic Research
  • Online community qualitative forums

Organizational Development

Organizational development is a holistic approach to life-long change process in an organization. Based on actionable research, SMR will employ strategies to implement change that will ultimately lead to overall organizational improvement. Organizational Development is a study of both applied behavioral analysis and scientific inquiry.